Can I Make Money Advertising On My Car, Or Is It a Scam?

Can I Make Money Advertising On My Car, Or Is It a Scam?

Everyone has received an email with a money-making offer that seems way too good to be true. Nowadays, these offers don’t always come from alleged Nigerian princes or South American business moguls looking to get money into the United States – some of them look like legitimate opportunities! So what’s the deal? Can you make money by wrapping your car with an advertisement or not?

The answer – yes. But there are a lot of scams out there, especially in this space.

How to Spot a Scam

Sneaky scammers have gotten more crafty over the years. These days, a scammer will email you – maybe even addressing you by name – and propose a business partnership. As a rule of thumb, if it sounds too good to be true, it probably is. Here are the most common telltale signs you’re reading a scam in the car advertising business:

  • Required Deposit or Reimbursement: If someone asks you for a deposit to help cover the cost of your car wrap, you’re probably dealing with a scammer. The sneakier scammers may offer to send you a generous check to cover the cost of the wrap and simply ask that you return the unused money. They might even send you something that looks like a quote for a car wrap and ask you to send back any unused funds. This is a huge scam – and that check will bounce as soon as you send the scammer money – leaving you stuck with the bill!
  • Super High Earning Potential: Car advertising can net you some money, but anyone offering several hundred dollars per week is trying to scam you. Popular scams offer up to $400 per week or even thousands of dollars each month. The fact is, high-performing car advertising drivers generally earn $150 – $500 per month. 
  • Pay for the Wrap Yourself: Legitimate car advertising companies always pay directly for the car wraps and graphics they want on your car. They also pay to have the wrap or graphics removed from your car at the end of the advertising campaign. In short, someone who wants you to pay for the car wrap yourself and promises earnings will offset the cost is probably scamming you.

Make Money with a Car Advertising Company

Several car advertising companies offer legitimate opportunities to make money while you drive. The best partnerships are typically between drivers who are also driving for a rideshare service like Uber or Lyft or who also drive for food-delivery services like GrubHub, Bitesquad, or Uber Eats. Regardless of whether you drive for another service, drivers who put a lot of miles on their car in a given month might make good partners for car advertising companies. Look for the following to identify a legitimate car advertising company:

  • A fleshed-out website with contact information
  • Clear payment and fee structures (usually paid by the mile)
  • No cost requirements (like installation or sign-up fees)
  • A wide portfolio of partner brands
  • Clear guidelines and FAQs
  • Testimonials by actual drivers

Sell Your Own Advertising Services Straight to Companies

If you have a network of advertising agencies or marketing contacts at corporations, you might be able to sell advertising space on your vehicle directly. These brands might be new to car advertising or need some convincing on its effectiveness. Do your research and make a strong case for the impact of car advertising in case studies, then localize the impact to your community. Be sure you’re clear about what you’re offering, like:

  • Length of campaign
  • Size of proposed graphics and wraps
  • Flexibility or help with graphic design for the wrap itself
  • Number of miles driven and approximate exposure
  • Results of any previous car advertising campaigns

Partner with the Best in Car Graphics and Wraps

If you’re looking to make money advertising on your car, you need to work with the car graphic and car wrap pros at GameTime Wraps. We can help you design eye-catching graphics and provide professional installation in no time flat. Contact us today to learn how we can help with your car wraps and graphics!