Jan. 22, 2019
5 Steps to Creating Commercial Vehicle Wraps
Commercial vehicle wraps are gaining popularity for business because of their ability to turn traditional advertising into something that’s mobile, which means an increase in publicity with just one ad investment.
However, creating a commercial vehicle wrap for a business is a process that takes time, but the end results can certainly pay off for a business. As a designer, you want your client to be happy with your final design. If you’re looking for a method to the madness or simply something to guide you through the design process of what it takes to create a wrap, you’re in the right place. Here are five easy steps to think about when you sit down to create.
1. Know What You’re Designing For
Not all vehicles are the same. When you’re creating something for a vehicle, you have to think about the same things you would for anything else, such as size, shape, dimension, etc. Vehicles can be tricky because they have curves, slops, indentions, and each make and model can vary. When you’re designing for something so intricate, you have to work with a template that’s as accurate as possible for the vehicle you’re designing on, whether it’s a car, truck, or trailer. Your client should provide you with photos, but if they don’t, you can find one online. While templates are a great tool and many graphic design softwares are available to make 3D design as realistic as possible, nothing is ever perfect. These are simply things to keep in mind when working.
2. Do Your Research
While your client will likely provide you with brand logos, colors, contact information, and a sense of direction they’d like you to take in creating their commercial vehicle wrap, you have to remember that you’re still the designer. This means you’ll want to do some research on wrap designs to get an idea of what you should (and shouldn’t) do. Utilize the web to look at vehicle wrap designs in order to gather inspiration, but also as a way to have your client pick and choose what kind of designs they like. This will give you a feel for what they’re wanting, as well as guide your work. After you narrow down a few images to serve as inspiration, you’ll be ready to get to work.
3. Create the Visuals
Using a program such as Photoshop, you can create the mock-up wrap on a photo or stock photo of your client’s vehicle. This will be the easiest way for them to visualize what the wrap is going to look like in real life. However, you don’t want to create something so digitally altered that it will mislead your client’s expectations about what the real product will look like. Creating visuals on a photo of a real car is great for helping your client imagine what their vehicle will look like and getting their final approval. But still, you need to be able to transfer that mock-up to actual template files for printing.
4. Review and Finalize Design
After showing your client the digital design mock-up, they may request some edits or changes to be made. You should be sure to write down what adjustments they want, so that you don’t forget anything when you go back to finalize the design. However, if your client requests something that you don’t think will translate well from a computer to an actual vehicle, be sure to explain this to them, so that they can make well-informed decisions about their commercial vehicle wrap. This is a good time to answer any questions your client may have to ensure they are completely satisfied with your design before seeking installation.
5. Find a Commercial Vehicle Wrap Installer
When your client is happy with the design, it’s time to find a wrap installer to hand off the designs to and finish the job. Your client may have an installer in mind or they might still be looking. If that’s the case, do them a favor and recommend us at GameTime Wraps. We’re located in North Little Rock, making it easy to serve all over Central Arkansas. You can even give them our number to make things easier: 501-771-WRAP (9727).