March 13, 2019
5 Must-Have Features of a Vinyl Vehicle Wrap
If you want customers to choose you, then you have to make sure your wrap relays what makes your company more special than someone else offering the same services.
1. Business Name and Logo
We’ll start with the basics. When it comes to designing a vinyl vehicle wrap for business, you want to make sure your company’s name is very clearly displayed on the vehicle. If you have a business logo, make sure to include it too! This will help make your business memorable! Customers are going to be more likely to remember your business if they can associate your name with a logo. It’s also smart to incorporate these things on more than one side of your vehicle, if possible. For example, include your name and logo in a smaller size on the back of the vehicle, so that viewers have more than one opportunity to realize who you are.
2.Create Visual Appeal
Creating visual appeal on a vinyl vehicle wrap means you have to think about how everything is going to work together when it’s complete-you have to think ahead toward the end result. This includes thinking about object and text placement, so that viewers will be to easily decipher and navigate the wrap. It means having a skillful eye when it comes to deciding if your wrap is too busy or too blank. You don’t want your wrap design to seem unfinished, but you don’t want it to be so loud that it hurts to look at. Use brand colors and logos to tie everything together and create authenticity that can be attributed to your company.
While you don’t want to include every service or product you offer, your vinyl vehicle wrap should contain enough information for people to understand what you can provide them. Think about keywords that describe what you do and what you’re trying to sell. Use brief phrases instead of long descriptions to help others identity what you offer. When customers inquire for more information, you can go into greater detail in person or over the phone.
Because vinyl vehicle wraps are almost constantly on the move, it’s important to display contact information in an area that will stand out. It’s good practice to include your address and even an email address or social media handles, but your phone number will probably be the most useful. It’s easy to punch into a cell phone in a short amount of time and often leads to action.
5.Something to Stand Out
Possibly the most important feature to include on your brand’s vinyl vehicle wrap is something that will make you stand out from the competition. You can have a perfectly designed wrap, but if there’s no wow factor to help customers differentiate your business from the rest, then it’s not going to be effective. What makes Pam’s cleaning services any different than Dan’s? If you want customers to choose you, then you have to make sure your wrap relays what makes your company more special than someone else offering the same services. It can be tricky to get your message across when there’s limited space, but with a little thought and effort, your wrap will become an effective marketing tool.