Oct. 7,2017

5 Elements of a Great Car Warp

Designing a car wrap is a big deal.

After all, the design of your wrap is what’s going to attract attention from potential customers. You want their first impression of your business to be a good one, and a well-designed wrap will do just that. On the contrary, a poor design might form a bad first impression, and make people not take you seriously. Whether you are creating your wrap yourself or hiring someone to do it for you, there are certain elements that make up a great car wrap. When you’re coming with your design, think about these five elements to get started.

  1.  Simple and Clear

As with any design, too many words, colors, or shapes can easily become overwhelming. A car wrap with too many colors and words will not make sense to a viewer. You only have a few seconds to grab the attention of people driving by. If they’re spending too much time trying to make sense of the design, then they’re not going to process the message behind it. When you’re trying to advertise your businesses and services, that’s not the result you want.

2. Legibility

All car wraps need text. Choosing a font that is legible is crucial. There are a lot of fonts out there, but for wraps, it’s best to choose something simple. It needs to be legible from a distance, too, so plain script is probably a better choice than cursive. You also want to be consistent with fonts, sticking to one for everything that’s not your logo. Consistency ties everything together and makes design work harmoniously.

3.Purposeful Content

You’ll only have a few seconds to get your message across. The content you include on your car wrap should all serve a purpose, otherwise, it becomes cluttered, and the message gets lost. The language on your wrap should be concise, avoiding long sentences. Use keywords to relay your message and include contact information, a logo, your business name, and a couple words that explain what your business does. This is the most pertinent information and it’s really all you need to make a point.

4.Unique and Catchy

When designing your wrap, you want it to reflect your business. Use colors, logos, and slogans that reflect your brand. These elements will help you stand out from the crowd. There’s no need to overcrowd your design with flames or noisy backgrounds that have little to do with your business. These will not help you stand out from the crowd, but a clean, easy-to-read wrap will.

5.Include a Logo

Our eyes are drawn to visuals, so one of the most important parts of a car wrap design is your company logo. It can serve as the centerpiece of your design if you will. It should be large enough to stand out, so your viewer’s eyes will be drawn to the text as well. The logo will immediately let viewers know what your company is and will be a memorable aspect of your wrap.

 

By now, you’re probably putting the finished touches on your design. The next step is getting your wrap officially installed. We can help with that! Come see us in North Little Rock or call us at 501-771-9727 to see what we can do for you!