Nov. 9, 2018
4 Tips to Get Your Vehicle Wrap Noticed
It’s not hard for a vehicle wrap to grab attention, but there’s a difference between being noticed for the right reasons versus the wrong ones.
Even the most poorly designed vehicle wraps will turn some heads, although that might not help your business like you intended. Just like with any form of advertising, there are certain things you want to achieve in order to successfully attract more clients and customers. If you’re wondering how to get noticed, the right way, then just keep reading. We have four tips for how to get your wrap noticed.
1. Ensure Readability
We think this is one of the most important things you can do when designing your business’ vehicle wrap. You can have a great logo, catchphrase, and all the right contact information, but if Sally in the car behind you can’t read it, then there’s a problem. Many different factors go into the readability of a wrap design, from font choice, sizing, and color. And, just because you can read it well, doesn’t mean everyone else will be able to. To ensure the most people possible will be able to read your wrap design, make sure you get a few different opinions from people in the office, friends, and family members. You don’t want to have a perfectly wrapped vehicle, only to find out you’re the only one who can make out the font.
2. Use Color and Bold Type
No vehicle wrap should be solely black or white. These are colors that blend in with the road and won’t stand out to those around you. It’s best to choose colors that will contrast with the road so that attention will be drawn toward your vehicle. Wraps should be exciting to look at.
Similarly, you want to use a bold font that will be easy to read from a distance. Using a thicker font will allow people of all ages to read your wrap information. It will be easier to see large letters when moving than something too small.
3. Use Space Wisely
When designing a wrap, your vehicle becomes the canvas. Make sure to utilize the space wisely by thinking about proportions. This doesn’t mean that you have to design a busy wrap with tons of graphics thrown all over your vehicle. You can still design something more minimal, but make sure you don’t have a logo and text awkwardly placed in the middle of your car. Make sure your design falls somewhere that’s in the line of sight of the driver’s around you.
4. Make Your Business Brand Obvious
If you’re not sure where to begin on your wrap’s design, think about your brand. You should stick to using the colors, fonts, and graphics of your brand. You want to include your business name, but also a description of what your business has to offer. Avoid full sentences, but use phrases and keywords to give people an idea of what you can do for them.
By following these tips, your vehicle wrap is sure to be noticed for all of the right reasons. As long as you design with business wrap in mind, your wrap will stand out from the rest because it will be unique to your brand and no one else’s. If you’re looking for a wrapped installer in Central Arkansas, let GameTime Wraps be your provider. Contact us, so we can help get your business noticed.